Instagram tests 90-minute videos as it looks to challenge YouTube and retain creators: What is 'Features'?

Oct 27, 2026 - 04:30
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Instagram tests 90-minute videos as it looks to challenge YouTube and retain creators: What is 'Features'?
Instagram is testing horizontal videos of up to 90 minutes under a new format called Features. The move aims to attract podcasters, comedians, and other creators. This will allow users to watch longer content without leaving the platform for YouTube.

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