Tequila hangover for Mexicans who bet the farm on growing agave as prices plunge amid glut

Celebrities from Elon Musk to LeBron James profited from tequila’s rising popularity. Farmers of key ingredient agave in Mexico face losses.

Feb 15, 2025 - 03:15
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Tequila hangover for Mexicans who bet the farm on growing agave as prices plunge amid glut
Celebrities from Elon Musk to LeBron James profited from tequila’s rising popularity. Farmers of key ingredient agave in Mexico face losses.

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