’Sunk-cost-maxxing’ is killing long-term crypto development

Nov 2, 2025 - 19:45
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’Sunk-cost-maxxing’ is killing long-term crypto development

’Sunk-cost-maxxing’ is killing long-term crypto development

Shrinking product cycles and constant pivoting mean nobody in crypto stays with anything long enough to know if it works, argues Ten Protocol’s Rosie Sargsian.

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