Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.

Feb 2, 2025 - 19:15
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Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India
Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.

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