Instagram’s new ad format lets creators get paid for testimonials in comments

Feb 20, 2025 - 08:15
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Instagram’s new ad format lets creators get paid for testimonials in comments

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements, shared as comments on the brand’s social media posts and advertisements. The new ad format is […]

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