India set to become world’s largest Scotch market, says Scotch Whisky Association — what's driving this growth?

Nov 9, 2025 - 01:15
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India set to become world’s largest Scotch market, says Scotch Whisky Association — what's driving this growth?
India is set to become the largest scotch whisky market globally, driven by premiumisation and economic growth. The Scotch Whisky Association seeks partnerships with Indian single malt producers for exports and global market exploration, aiming for mutual benefits in both industries.

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