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Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl

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Feb 8, 2026 - 22:15
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Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl

Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl

Coinbase’s TV spot at the Super Bowl divided opinion online, but the crypto exchange says conversations about it were the point.

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