China’s addictive micro-dramas show how commercial demand is fuelling a netcasting boom

Mar 27, 2025 - 06:00
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China’s addictive micro-dramas show how commercial demand is fuelling a netcasting boom
The head of China’s body overseeing film and TV calls micro-dramas a ‘new growth pillar for China’s online audio and video industry’, with growing influence overseas.

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