Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products
Remember that Christmas movie “Miracle on 34th Street,” where Macy’s in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor’s store to find the Christmas present her son wanted because Macy’s was out of stock? Now, Amazon is doing the same thing online. The retailer announced on Tuesday the test of a new Amazon […]
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