FMCG companies bet on premium trend amid demand slump
Urban FMCG demand is not expected to fully recover until mid-2025, despite companies focusing on premium products. Inflation is constraining urban spending, while rural areas show recovery. High commodity prices impact discretionary spending. E-commerce is growing for brands like Nestle. Industry executives call for policy measures to stimulate mass consumption and manage inflation.
Urban FMCG demand is not expected to fully recover until mid-2025, despite companies focusing on premium products. Inflation is constraining urban spending, while rural areas show recovery. High commodity prices impact discretionary spending. E-commerce is growing for brands like Nestle. Industry executives call for policy measures to stimulate mass consumption and manage inflation.
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